America’s Coolest Pet Store — Right Here in Geneva! Have you heard the news that Pug & Hound Pet Apothecary has officially been named America’s Coolest Pet Store for 2025! This recognition is well-deserved and reflects their commitment to pet health, holistic wellness, and unmatched customer care.

What sets them apart?

• The largest pet supplement selection in the Midwest
• A brand-new custom built 11-door, 2,600 cubic-foot walk-in freezer supporting fresh-food sales
• A team rooted in veterinary knowledge that truly cares and checks in with customers long after checkout

Originally opened six years ago as Bruce & Willy’s in Geneva, they rebranded to Pug & Hound Pet Apothecary in 2021, and in 2024, moved into their stunning new space at 415 W. State St., Suite 101, in Geneva.

This honor is especially meaningful to co-owners and husband and wife team Krysta Fox-Di Re and Jeff Di Re, who started their journey after caring for their beloved pug, Bruce Wayne. Bruce’s health challenges sparked a lifelong mission to help other pets thrive, naturally. As Krysta shared:

“I know in my heart Bruce’s legacy will live forever through the thousands of dogs helped by Pug & Hound because of what we all learned from Bruce.”

To their devoted team, loyal customers, and all the wagging tails who visit — this award belongs to you, too.

And let’s not forget, the City of Geneva is one of the most dog-friendly towns around! Many small businesses put out water bowls or offer treats daily. Whether you’re a local or visiting, it’s a paw-sitively perfect place to explore with your four-legged best friend.

Congratulations, Pug & Hound! Here’s to continuing to raise the bar in clean, natural, and thoughtfully curated pet care.